Allegra

Increase Impact & Frequency Cost-Effectively With Email Marketing

Email marketing is a low-cost way to supplement personal sales, advertising, traditional mail and other activities to stay in front of prospects and customers until they are ready to buy… the first time, or again. Permission-based email combines the low delivery cost of email with the rifle-shot targeting capabilities of traditional direct marketing. Whether you use your own database, or rent an opt-in list your emails are only received by people who have authorized you to send them.

Why is it important to send email to people who opt-in? Your messages are more relevant to people who want to hear from you. In one study, 76% of consumers said they would delete an unsolicited email without reading it, compared to just 2% who would delete an email that was sent with their prior permission. Opt-in lists also yield higher response rates. Marketers report click-through rates up to 10 times higher than when they delivered the same messages to people who did not opt-in.

Permission-based email helps you build relationships based on trust and respect while avoiding the appearance of “spam.”