
Email marketing is a low-cost way to supplement personal sales, advertising, traditional mail and other activities to stay in front of prospects and customers until they are ready to buy… the first time, or again. Permission-based email combines the low delivery cost of email with the rifle-shot targeting capabilities of traditional direct marketing. Whether you use your own database, or rent an opt-in list your emails are only received by people who have authorized you to send them.
Why is it important to send email to people who opt-in? Your messages are more relevant to people who want to hear from you. In one study, 76% of consumers said they would delete an unsolicited email without reading it, compared to just 2% who would delete an email that was sent with their prior permission. Opt-in lists also yield higher response rates. Marketers report click-through rates up to 10 times higher than when they delivered the same messages to people who did not opt-in.
Permission-based email helps you build relationships based on trust and respect while avoiding the appearance of “spam.”

You have questions — Allegra has answers. Increase your sales with our proven marketing strategies. Contact us now to learn how our Marketing Specialists can help your business thrive.

Business Cards? Letterhead? Sure, we do those. But did you also know Allegra is a full-service print communications provider?
What does that mean? It means we offer many great services beyond traditional offset printing. Our modern services such as digital printing, on-demand printing, personalization, creative development, large-format signage and posters, fulfillment and finishing (bindery) ensure your materials look the very best.

Direct Mail and Targeted Marketing Pieces are Allegra’s specialty.
Sending mail to an old outdated list doesn’t generate sales or leads. Allegra has the experience and resources to provide you with a highly targeted mailing list full of new potential buyers. Contact us to learn how Direct Mail really works to benefit your business.
Allegra knows the importance of marketing and communicating your brand. We have the expertise to provide the right solution for your product or service. Contact our Promo and Apparel Specialist to learn how these items can work to promote your brand.