RSS FeedAN MRC SUCCESS STORY
March 7, 2011
Vi Daniels, sales representative, Allegra, Cincinnati, emerged victorious from executing her first marketing campaign with the support of the Marketing Resource Center. Daniels met with the client, a Montessori academy, to discuss their marketing goals and gathered valuable information by using the Tactics Evaluation Survey. After fine tuning her proposal with the MRC, she won the project. Daniels' strategy involved launching a direct mail campaign to 1,500 local homeowners to promote the academy's upcom...